St Joseph's University, 36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Department of Institute of Communication & Media Studies

Faculty Details

Faculty

Dr Mrudhusha Mohanan

Assistant Professor,Institute of Communication & Media Studies

Faculty Details

ACADEMIC QUALIFICATION
Academic Degree Subject University Address of the University Rank/ Medals
PhD (Pursuing) Management Vellore Institute of Technology Vellore, Tamil Nadu, PIN: 632014
Doctor of Philosophy Management Vellore Institute of Technology, Vellore Vellore, Tamil Nadu, India
MBA Marketing Management and Human Resource Management Kannur University Department of Management Studies, Palayad, Kannur University
BBM Marketing Management and Human Resource Management Kannur University Chinmaya Arts and Science College for Women, Chala, Kannur, Kerala
Eligibility Details
Category Subject Status
NET Management Cleared
PhD Details
Title of Thesis University / Institution University Address Date of Registration Date of Completion Details of papers published Current Status
Hedonic Motivation and Social Influence Impacting Young Instagram Users’ Travel Intention: A Techn Vellore Institute of Technology Vellore, Tamil Nadu, PIN Code: 632014 23-12-2019 5 Ongoing / Submitted
Publications
Title Journal Name Year DOI/URL Your authorial position How many authors Clarivate IF
Bibliometric analysis of publications on wellness tourism Turyzm/Tourism, University of Lodz, Poland 2024 https://doi.org/10.18778/0867-5856.32.2.04 1st 2
A STUDY ON THE MEDIATING EFFECT OF FoMO ON SOCIAL MEDIA (INSTAGRAM ) INDUCED TRAVEL ADDICTION AND RISK TAKING TRAVEL BEHAVIORAL INTENTION IN YOUTH Journal of Content, Community & Communication 2024 DOI: 10.31620/JCCC.12.21/06 1st 2
Worldwide research productivity on transformational learning: a scientometric study Global Knowledge, Memory and Communication, Emerald Publishing 2023 https://doi.org/10.1108/GKMC-02-2023-0049 Other 3 1.8
A Scientometric Analysis of COVID-19 and Social Media MarketingA Scientometric Analysis of COVID-19 and Social Media Marketing International Journal of Social Ecology and Sustainable Development, IGI Global 2023 10.4018/IJSESD.320220 2nd 3
Social media and the dowry system in Kerala Media Asia, Taylor and Francis 2021 https://doi.org/10.1080/01296612.2021.1973325 1st 2
Awards, Achievements
Name of Fellowship/ Award/Achievement Level Awarded by Place Date Duration of Fellowship
Raman Research Award Others Vellore Institute of Technology Vellore, Tamil Nadu 02-01-2023
Previous Experience
Designation Institution Name Start Date End Date
Assistant Professor SIBGA Institute of Advanced Studies, Kannur University 04-06-2018 20-12-2019
Assistant Professor Chinmaya Arts and Science College for Women, Kannur University 12-06-2017 31-03-2018
Faculty Development Program
Title of Event Type of Event Level Organized by Place Date From Date To
2nd PRITAM SINGH MEMORIAL (PRISM) CONFERENCE Conference International IIM Nagpur Nagpur, India 17-11-2022 19-11-2022
International Conference of Markets and Development (ICMD) 2021 (The 16th Biennial Conference of ISMD) Conference International IIM Trichy Tiruchirappalli, Tamil Nadu 16-12-2021 18-12-2021
Key Technologies for Business MOOCs completed International Coursera IBM Skills Network 01-01-2021 07-01-2021
04th International Conference on Marketing, Technology & Society 2020 Conference International IIM Kozhikode Kozhikode, Kerala 17-04-2020 19-04-2020
Research ids
Google Scholar id ResearchGate id Orcid id Scopus Author ID Vidwan
Mrudhusha Mohanan https://www.researchgate.net/profile/Mrudhusha-Mohanan-2 https://orcid.org/0000-0003-2177-8404 57258665300

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