St Joseph's University, 36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Department of

Faculty Details

Faculty

Ms Niha Asif

Assistant Professor,

Specialisation : Finance and Banking

Print

Faculty Details

ACADEMIC QUALIFICATION
Academic Degree Subject University Address of the University Rank/ Medals
PhD Commerce Bharathidasan University Bharathidasan University Tamil Nadu
MBA Marketing Management AU AU
BCom Commerce Bangalore University Mysore Rd, Jnana Bharathi, Bengaluru, Karnataka 560056
MCom Finance Bangalore University Main Rd, Gnana Bharathi, Bengaluru, Karnataka 560056
Eligibility Details
Category Subject Status
NET Commerce Cleared
PG Diploma Details
Programme Name Main Subject University Name Start Date End Date Mark / Grade Obtained
PG DIPLOMA ENTREPRENEURSHIP AU 15-05-2021 15-05-2021 FIRST CLASS
PG DIPLOMA MARKETING MANAGEMENT AU 01-03-2019 09-01-2020 FIRST CLASS
PhD Details
Title of Thesis University / Institution University Address Date of Registration Date of Completion Details of papers published Current Status
A study of consumer behaviour towards green marketing Bharthidasan university Bharathidasan University, Palkalaiperur,. Tiruchirappalli ( Tamil Nadu). 16-08-2017 A study of consumer behaviour towards green marketing Ongoing / Submitted
Books Published
Title Type No of Authors or Editors Your authorial position Year ISBN Publisher Details
International Financial Reporting Standards Authored 3 2nd 2020 9001:2015 Vision Book House
Performance Management Authored 3 2nd and corresponding 2018 978-93-5273-730-7 Vision Book House
Organisational Behaviour Authored 4 2nd and corresponding 2017 978-93-5097-415-5 Vision book house
Value Education Authored 3 2nd 2017 978-93-5262-595-6 Vision Book House
Cost management Authored 7 2nd and corresponding 2017 978-93-5262-469-0 Vision book House
International Finance Authored 3 2nd and corresponding 2017 978-93-5273-432-0 Vision book House
Principles of even management Authored 3 2nd 2016 978-93-84494-47-6 skyward publishers
Culture, Diversity and Society Authored 2 2nd 2016 978-93-5262-223-8 Vision book House
International Banking and Forex Management Authored 3 2nd and corresponding 2016 978-93-5262-212-2 Himalaya Publishing House
Personality Development Authored 2 2nd 2016 978-93-84494-59-9 Skyward Publisher
Book Chapter Published
Article Title Book title Book editor Article pages No of Chapters Year ISBN Publisher Details
effectiveness of digital marketing Transformation and market dynamics Venu Joy 44 1 2018 978-93-86501-62-2 archers publishers
A study on the reaction of consumers towards the concept of Reverse marketing of FMCG Products Role of Technology as a Paradigm Shift in the Fields of Academics and business Dr. Raja Jebasingh 1 1 2018 ISBN no.978-93-85640-96-4 Archers and Elevators Publishing House
Social media marketing Impact of digital economy on business Indian council of business education 76 1 2017 978-1-931746-63-2 Indian council of business
Innovative ideas in human resource management Changing human resource practices in the times of innovation and technology Dr. Roychand 45 1 2017 978-93-85327-28-5 Global services
Effectiveness of digital marketing Impact of digital economy Indian council for business 39 1 2017 978-1-931746-63-2 Indian council for business
Publications
Title Journal Name Year DOI/URL Your authorial position How many authors Clarivate IF
Social media and its role in digital marketing Emperor international journal of finance and management research 2019 1st 1
Indian tourism industry European Journal of tourism, hospitality and recreation 2018 2nd and corresponding 3
Innovative Ideas in Human Recourse Management International Journal for Innovative Research in multidisciplinary field 2017 1st 1
Role of education and training in public sector for successful implementation of business process re International Journal of scientific research 2016 2nd and corresponding 3
Presentations
Title of Paper Title of Seminar/Conference Organized by Level Start Date Place Country Duration
Issues and challenges in the new millennium in management National conference on Issues and challenges in the new millennium on evolving economy, accounting a Guru nanak college (autonomous) Chennai National 09-01-2019 Chennai India One day
A study on social media and its role in digital marketing National level conference on corporate social responsibility (CSR)- challenges and new initiatives Mangalore University National 14-09-2018 Mangalore India Two Days
Corporate social responsibility National level conference on Corporate social responsibility (CSR)- Challenges and new initiatives Mangalore university National 14-09-2018 Mangalore India Two Days
Digital Marketing in the challenging Era National Conference on “ Fintech Ecosystem- Transformation and market dynamics” St. Joseph’s college of commerce (Autonomous) National 02-02-2018 Bangalore India Two Days
Social media marketing Role of E-commerce &Tourism in creating Global Brands AIMS Institutes International 09-12-2017 Bangalore India One day
Effectiveness of digital marketing Impact of digital economy on business Al Ameen arts, science and commerce college National 21-11-2017 Bangalore India One day
Social media and its role in digital marketing Impact of digital economy on business Al-ameen collge National 21-11-2017 Bangalore India One day
Innovative ideas in human resource management changing human resource practices in the times of innovation and technology Jain university National 23-03-2017 Bangalore India One day
Digital marketing in the challenging era Impact of digital economy on business Al-ameen collge National Bangalore India One day
A study on Digital Disruption Transforming Business Era National Conference on “Disruptions in Indian Business Environment: Challenges and opportunities? St. Joseph's Evening College National Bangalore India One day
A study of the marketing issues of small scale industries in Bangalore National Conference on “Prospects of Micro, Small and Medium Enterprises (MSMES) In Indian Scenari The American college, Madurai National Madurai India One day
emerging issues and challenges in Higher education system in India Quality initiatives for Teaching, Learning and evaluation processes in higher institution St. Joseph's College of commerce National Bangalore India One day
Membership (Research body/Professional Association)
Name of the Body Position Level Start Date End Date Any other Information
Indian Commerce Association Life Member National 01-04-2020
Previous Experience
Designation Institution Name Start Date End Date
Assistant Professor Teachers Academy Degree College 18-06-2013 18-06-2018
Faculty Development Program
Title of Event Type of Event Level Organized by Place Date From Date To
Quality Assurance in Higher education Training Program State St. Joseph's College(Autonomou) Bangalore 15-12-2020 15-12-2020
Fundamentals for management MOOCs completed International Coursera Online 11-06-2020 23-05-2020
Adverstising and society MOOCs completed International Coursera Online 29-05-2020 06-06-2020
Financial markets MOOCs completed International Coursera Online 28-05-2020 05-06-2020
AI for everyone MOOCs completed International Coursera Online 26-05-2020 06-06-2020
Get Interactive: Practical Teaching with technology MOOCs completed International Coursera Online 19-05-2020 28-05-2020
International Business Environment MOOCs completed International Coursera Online 13-05-2020 24-06-2020
Digital competion in FS MOOCs completed International Coursera Online 12-05-2020 19-06-2020
Brand and product management MOOCs completed International Coursera Online 08-05-2020 24-05-2020
Issues and challenges in the new millennium on evolving economy, accounting and business management Conference National Guru nanak colle (autonomous) Chennai 09-01-2019 09-01-2019
International conference on Future of learning Conference International Indian Institute of Management Bangalore Bangalore 04-01-2019 05-01-2019
Case writing and analysis FDPs attended National Jain University Bangalore 27-11-2018 28-11-2018
Managing BPS II FDPs attended National Tata consultancy service Bangalore 26-11-2018 28-11-2018
Quality enhancement in teaching learning processes FDPs attended National Goodwill christian college for women Bangalore 13-10-2018 13-10-2018
JESCOL towards proactive partnership Seminar Local Bangalore Jesuit Education society Bangalore 28-09-2018 30-09-2018
Workshop on research methodology for women scholars Workshop National St. Josephs college of commerce Bangalore 17-09-2018 23-09-2018
Winning Data science competition Workshop National Indian institute of Management Bangalore 08-09-2018 08-09-2018
One day national level IQAC conference Conference National St. Josephs college of commerce Bangalore 24-08-2018 24-08-2018
Using blended MOOCs in management education FDPs attended National Indian institute of management Bangalore 11-08-2018 11-08-2018
Effective teaching methods in higher education FDPs attended National St. Anne’s College Bangalore 21-02-2018 21-02-2018
Research Methodology FDPs attended National East point college of management Bangalore 31-01-2018 31-01-2018
Research Methods, Research Paper Writing and publishing FDPs attended National Teachers Academy group of institutions Bangalore 21-09-2017 21-09-2017

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