Executive Diploma Digital Media Communications
PG Diploma Programme
Timings
- Tuesday & Thursday 7:30 PM to 8:30 PM (Online Classes)
- Saturday 11:30 AM to 1:00 PM (Offline Classes)
Programme Details
The proposed programme will cover a range of topics related to digital media communications, including social media marketing, content creation, search engine optimisation, email marketing, and analytics. Through a combination of lectures, case studies, practical assignments, and industry guest speakers, students will gain a comprehensive understanding of the key concepts and strategies involved in digital media communications.
In addition, the programme is designed to provide students with hands-on experience using the latest digital media tools and technologies. Students will have the opportunity to work on real-world projects, develop their digital media skills, and build a professional portfolio to showcase their work to potential employers.
Admission & Selection Process
- Candidates must note that if selected, admission is provisional and subject to admission rules until all documents are submitted to the University office.
Admission Process : The applicants must fill in complete information on the online application form and upload all required certificates (whatever is available) and photos.
Selection Process : The shortlisted candidates will be called for an interview. There are two rounds in the interview. Once the final interview is over, candidates have to pay their course fee within 7 days and the mode of payment must be online. The dates of the interview will be communicated to the shortlisted candidates and will be announced on the website
Eligibility
Eligibility for joining in the Executive Diploma Digital Media Communication programme
If you're an ambitious executive or professional, looking to expand your horizons, our Executive Diploma in Digital Media Communications is the perfect program for you. To qualify for admission, all you need is a Bachelor's Degree from any recognised University (Indian or Foreign).
Syllabus
The syllabus for the Executive Diploma in Digital Media Communications is as follows:
Fee Structure
| Subject | Fee for the Year |
|---|---|
| Executive Diploma Digital Media Communications | ₹1,30,000 |
Note:
- Please note: if admitted, the fee must be paid in full within the time prescribed in the Admit Intimation.
The Management / University does not collect any type of Capitation fees / Donation other than the fees mentioned above.
Programme Objectives
- This programme will benefit working people, management trainees, and executives in several ways. With the rise of remote work and the increasing reliance on digital media, effective communication through digital channels is becoming an essential skill for professionals in all industries. The proposed programme will provide working people with the skills necessary to help in their careers.
- Management trainees will benefit from this programme by gaining an understanding of the latest digital media strategies and technologies. They will be able to apply this knowledge to develop and implement effective digital media campaigns that can help their organisations reach a wider audience and increase their brand awareness.
- Executives will benefit from this programme by gaining a better understanding of the potential of digital media communications in achieving organisational objectives. They will be able to effectively communicate their vision to their team and leverage digital media channels to enhance their organisation's marketing efforts and overall communication strategy.
- Overall, the proposed Digital Media Communications programme will provide students with a practical and relevant education that will prepare them for a successful career in the digital media industry. We believe that this programme will be a valuable addition to the St Joseph's Diploma curriculum and we look forward to the opportunity to bring this exciting new programme to our students.
Programme Outcomes
- Working professionals: Professionals from a variety of industries can benefit from a programme in digital media communication. This includes those in marketing, advertising, public relations, communications, and business development, among others. The skills learned in the programme can help them advance their careers, stay up-to-date with the latest industry trends, and effectively communicate through digital channels.
- Entrepreneurs and small business owners: Entrepreneurs and small business owners often have limited resources and need to be strategic in their marketing efforts. A programme in digital media communication can help them develop the skills to create effective marketing strategies and communicate their products and services to their target audiences through digital channels.
- Students and recent graduates: Digital media communication is a growing industry, and many students and recent graduates may be interested in pursuing a career in this field. A programme in digital media communication can provide them with the necessary skills and knowledge to stand out in a highly competitive job market.
- Freelancers and consultants: Freelancers and consultants who work in digital media communication can benefit from a programme that helps them stay current with industry trends and provides them with the latest tools and techniques for effective communication through digital channels.
- Anyone interested in digital media: Finally, a digital media communication programme can be beneficial for anyone who is interested in digital media, regardless of their professional background. This includes individuals who are interested in starting their own blogs or online businesses, those who want to improve their social media skills, or anyone who is simply interested in learning more about this rapidly-evolving field.
Potential Career Options
Here are the compelling reasons that make it a game-changer and Potential Careers. We have listed a few options for your career advancements below.
1. Digital Marketing Specialist:
A Digital Marketing Specialist is a professional who harnesses the power of digital platforms to promote brands, products, or services. With a deep understanding of various online channels, such as search engines, social media, and email marketing, they create effective strategies to reach target audiences and drive desired outcomes.
2. Social Media Strategist:
A Social Media Strategist is a professional who crafts and executes effective strategies to maximize a brand's presence and engagement across various social media platforms. They possess a deep understanding of the dynamics and trends within social media channels and leverage this knowledge to create compelling content and campaigns. Social Media Strategists develop strategies tailored to target audiences, create content calendars, manage communities, and monitor performance metrics.
3. Content Strategist:
A Content Strategist is a professional who develops and executes comprehensive strategies for creating and distributing valuable, relevant, and consistent content across multiple platforms. They have a keen understanding of target audiences and market trends, allowing them to plan, produce, and manage content that aligns with business objectives. Content Strategists conduct thorough research, perform content audits, and develop content calendars to ensure a consistent brand voice and message.
4. Digital Media Planner:
A Digital Media Planner is a professional responsible for developing and implementing strategic plans to effectively allocate advertising budgets across digital media channels. They possess a deep understanding of target audiences, market trends, and available advertising platforms. Digital Media Planners conduct market research, analyze data, and leverage insights to identify the most relevant channels and placements for reaching the target audience. They work closely with stakeholders and media vendors to negotiate contracts, optimize campaign budgets, and ensure optimal ad placements.
5. Client Servicing and Account Management:
Client Servicing and Account Management professionals play a crucial role in building and maintaining strong relationships between businesses and their clients. They serve as the primary point of contact, understanding clients' needs, and ensuring their satisfaction. These professionals act as advocates for their clients within the organization, coordinating with various internal teams to deliver products or services that meet client expectations.
Documents Required
Selected candidates must first update the following documents on their admission portal before the interview. The admitted students must submit the original documents at the Admin Office:
- Class 10th Certificate (High School) and Marks Card
- Class 11th Certificate and Marks Card
- Class 12th Certificate (Senior Secondary School) and Marks Card
- Undergraduate Marks Cards and Convocation Certificate
- Transfer Certificate from last qualified institution
- Migration Certificate if the candidate is outside Karnataka state
- Two passport-size photographs and one stamp-size photograph in formal dress with a white background
- Two Photocopies of the Online Payment Receipt
- Valid ID proof such as Aadhaar Card / PAN Card / Voter ID Card
- Letter of Undertaking.pdf
Candidates belonging to any of these categories -PIO / OCI / SAARC / FOREIGN NATIONALS-must submit the following documents:
- Photocopy of Passport and Visa Details
- Copy of PIO / OCI card (whichever is applicable and available at the time of admission)
- Certificate of Medical Fitness from an approved medical practitioner accredited by the Medical Council of India
- Resident Permit (If available)
Why choose our Executive Diploma?
Here are the compelling reasons that make it a game-changer:
- Stay Ahead of the Curve: In today's fast-paced digital landscape, staying up-to-date with the latest trends and technologies is essential. Our program ensures that you remain ahead of the curve by providing you with the most relevant and industry-driven knowledge.
- Practical and Hands-On Learning: Theory alone won't cut it in the real world. Our course focuses on practical learning experiences, allowing you to immediately apply your newfound knowledge. Engaging projects, case studies, and interactive workshops sharpen your practical skills to excel in digital media communications.
- Diverse Curriculum: Digital media communications is a multidisciplinary field encompassing social media marketing, content creation, digital advertising, branding, and more. Our comprehensive curriculum covers these vital areas, equipping you with a well-rounded skill set that's in high demand.
- Expert Faculty and Industry Connections: Learn from seasoned faculty who bring their real-world experience to the classroom. Our experts provide practical guidance and mentorship, and we facilitate connections with industry professionals. This ensures you gain valuable networking opportunities and potential job placements.
- Flexible Learning Options: We understand the demands of your professional and personal life. Our Executive Diploma offers flexible learning options, including online and part-time study modes. Pursue the course at your own pace while managing your other commitments.
- Career Advancement: Our program paves the way for your career advancement. Whether you aspire to climb the corporate ladder, start your own digital media venture, or become a sought-after freelancer, we equip you with the skills and knowledge needed to succeed. The digital media industry brims with exciting opportunities, and our course opens doors to a wide range of job prospects and entrepreneurial possibilities.
- Unlock your potential and embark on a rewarding career in digital media communications. Enroll today in our Executive Diploma program and gain the skills, expertise, and confidence to make your mark in this fast-paced industry.
Join us now and ignite your digital media communications journey!
Faculty
Suraj Nambiar
Suraj Nambiar
Suraj Nambiar is a seasoned veteran in the digital industry, boasting 22 years of diverse experience. From digital marketing to content creation and e-commerce, his expertise is wide and versatile. A champion of innovation and lifelong learning and helping people and teams reach their potential. He has worked with brands across the industry to build their digital ecosystems. A few of the brands he has worked with during his carrier are, Kotak Bank, Navyasa, Enamor, Nivea, Dolby, Toyota, Sony TV, Playstation, Arvind Brands, Titan. ITC.
Shourya Ray Chaudhuri
Faculty Details
Shourya Ray Chaudhuri
Shourya Ray Chaudhuri is an accomplished Senior Creative Director with an impressive career spanning 15 years in the industry. With a perfect blend of creativity and an understanding of data, Shourya has consistently demonstrated the ability to marry design and analytics to deliver results.
Jyujeswar Barpanda (Jay)
Faculty Details
Jyujeswar Barpanda (Jay)
Jay is a seasoned digital marketer with over 15 years of experience in the field. Currently, he leads the Ecom Practice for GroupM Nexus, where he drives innovative strategies and solutions for ecommerce success. Before this role, Jay was the Head of SEO & Digital Analytics at Mindshare Malaysia, where he played a pivotal role in setting up the practice, enhancing the digital presence and performance of numerous clients. His career journey has also taken him through various offices of GroupM India, where he took on multiple responsibilities in organic search, web analytics, app store optimization, and conversion optimization.Throughout his career, Jay has worked with over 100 clients, including prominent names like HSBC, Yamaha, SBI Life, Britannia, Asian Paints, Prudential, and ICICI Bank. His extensive experience and diverse skill set have made him a valuable asset in the digital marketing realm.
Important Dates
- Admissions have already begun
- Classes will start in August 2023.