36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Faculty Details

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Ms Pooja Kalbalia

Assistant Professor

COMMUNICATION

202506091085

[email protected]

https://vidwan.inflibnet.ac.in/profile/614195

Professional QualificationJournal PublicationsBooks And Chapters PublishedResearch ProjectsWorkshop/Conference/Training ProgrammeMembershipAwardsPrevious ExperienceFaculty Development ProgramResearch IdsTeaching Innovation

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
Phd (Pursuing)Media StudiesCHRIST (Deemed to be University)Hosur Road, Near Dairy Circle, Bangalore, Karnataka-560029, India
Masters of ArtsMass CommunicationGuru Jambheshwar University of Science and TechnologyGuru Jambheshwar University of Science & Technology, Hisar-Delhi Bypass Rd, Guru Jambheshwar University of Science and Technology, Hisar, Haryana 125001
Post Graduate Diploma in Advertising and Public RelationAdvertising and Public RelationIndian Institute of Mass CommunicationJNU New Campus, Aruna Asaf Ali Marg, New Delhi - 110067
BA (Hons.) Multimedia Mass CommunicationMultimedia Mass CommunicationUniversity of Delhi Indraprastha College For Women (IPCW)31, Sham Nath Marg, Civil Lines, New Delhi, Delhi, 110054
PhD Details
Title of ThesisUniversity / InstitutionUniversity AddressDate of RegistrationDate of CompletionDetails of papers published (Enter the total number of papers published / under process as part of Phd)Current Status
Health Communication Delivered: A Study on Health-Seeking Behaviour of Delivery Professionals in BengaluruCHRIST (Deemed to be University)CHRIST (Deemed to be University) Bangalore Central Campus. Hosur Road, Near Dairy Circle, Bangalore Karnataka-56002917-06-2022Ongoing / Submitted

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Explore linkages between shared sanitation facilities and socio-economic drivers: a case study from South Twenty-four Parganas, West BengalDiscover Public Health2025https://doi.org/10.1186/s12982-025-01205-1Other3
Epidemiological trends and burden of nutritional deficiencies among infants in India: Evidences from the Global Burden of Disease study, 1990–2021Nutrition and Health2025https://doi.org/10.1177/026010602513922832nd and corresponding2
Health Communication as Capability: Gig Workers’ Freedoms Through Sen’s ApproachHoward Journal of Communications2025https://doi.org/10.1080/10646175.2025.25707531st and corresponding2

Books And Chapters Published

Book Chapter Published
Article TitleBook titleBook editorArticle pagesNo of ChaptersYour authorial positionYearISBNPublisher DetailsPlaceAre you the publisher of this book
Driving Better Health Outcomes for Gig Workers Through Strategic Health InitiativesImmersive Technology for the Gig Economy: Transformative Business PracticesAnna Oracz, Pooja Kansra, Sugandh Arora, Sumit Oberoi323 - 34611st and corresponding20259798337312903IGI GlobalIndiaNo
Regulating the Gig Economy: Addressing Worker Rights in India’s Quick Commerce SectorSustainability and Adaptability of Gig Economies in Global BusinessRoshnie Anita Doon85 - 10511st and corresponding20259798369393857IGI GlobalIndiaNo
Utilisation and accessibility of healthcare services among gig workers: A systematic reviewPopulation Environment and Disease Towards Health GeographyAlam, A., Rukhsana, Biswas, S., Islam, N., Roy, R. (eds)77 to 9511st and corresponding2024978-3-031-67624-6Springer NatureIndiaNo

Research Projects

Projects
Type of ProjectLevelTitle of ProjectCurrent StatusFunding AgencyAmountProject Start DateProject End DateDuration
MajorNationalImpact Assessment of Jago Grahak Jago Media CampaignCompletedMinistry of Information and Broadcast, IIMC--15-08-201731-03-2018

Workshop/Conference/Training Programme

Events Organized
Type of EventLevelOrganized byDate FromTitle of EventDurationPlace
WorkshopUniversity12-01-2026Workshop2 Hours
WorkshopUniversity13-09-2025Account Planning2 Hours
WorkshopUniversity23-07-2025Workshop2 Hours
Participation (Seminar, Conference, Workshop)
Title of EventType of EventLevelOrganized byStart DatePlaceDuration
XX International Conference on Public Policy & ManagementConferenceInternationalIndian Institute of Management Bangalore19-08-2025Bengaluru, India3
International Conference on Sustainable Marketing Delivery Value (SUS-TECH for Business), SMDV 2025ConferenceInternationalNorth-Eastern Hill University (NEHU), Shillong, jointly organized by NEHU Tura Campus and Institute of Engineering & Management (IEM), Kolkata.27-06-2025NEHU Shillong3
International Academic Conference @ (Wayanad Literature Festival) WLF- 2024ConferenceInternationalInternational Academic Conference @ (Wayanad Literature Festival) WLF- 202427-12-2024Wayanad, India2
4th International Conference on Interdisciplinary Research in Technology and Management- 2024ConferenceInternationalNIT Calicut05-12-2024Calicut, India3
Effective Communication Techniques in Research WritingWebinarInternationalInti International University, Malaysia10-10-2024India1 day
XIX International Conference on Public Policy & ManagementConferenceInternationalthe Indian Institute of Management, Bengaluru26-08-2024Bengaluru, India4
Population Association of Singapore, 2024 Annual Meeting, Sustainable Population and Development in a New EraConferenceInternationalPopulation Association of Singapore in collaboration with the National University of Singapore’s Centre for Family and Population Research.16-05-2024Singapore2
Gig Economy and India: Prospects, Challenges and Way Forward StrategiesConferenceInternationalSurana Educational Institutes09-05-2024Bengaluru, India1
International Conference on Human Rights, Justice and SustainabilityConferenceInternationalSt. Joseph’s University25-04-2024Bengaluru, India1
19th Annual Conference on Gender, Health, & Sustainable DevelopmentConferenceInternationalOrganised by IASSH and the Department of Sociology at Pondicherry University from 31st January to 2nd February 202431-01-2024Pondicherry, India3
MICA's 10th International Communication Management Conference (ICMC 2024) from 18th January 2024 to 20th January 2024ConferenceInternationalMudra Institute of Communications18-01-2024Ahmedabad, India3 days

Membership

Membership (Research body/Professional Association)
Name of the BodyLevelStart DateEnd DateAny other Information
IAMCRInternational01-06-202431-12-2026
Population Association of Singapore (PAS)International01-06-202407-12-2025
International Association for Media and Communication Research (IAMCR)International01-06-202407-12-2025

Awards

Name of Award/AchievementLevelAwarded byPlaceDateDuration of Fellowship
Best Paper AwardNationalSurana Educational Institutes, BangaloreIndia09-05-2024
Travel GrantInternationalIndian Council of Social Science and Research (ICSSR), New Delhi, IndiaIndia01-04-2024
IFFCO IIMCAA Award for Ad Person (Advertising)NationalIndian Institute of Mass Communication Alumni Association (IIMCAA)India28-02-2021

Previous Experience

DesignationInstitution NameStart DateEnd Date
AssociateIndian Institute of Mass Communication08-03-202128-06-2022
Media PlannerAlliance Advertising & Marketing Pvt. Ltd.19-02-201928-02-2021
Media PlannerMadison World, New Delhi07-05-201829-01-2019

Faculty Development Program

Title of EventType of EventLevelOrganized byPlaceDate FromDate To
A Systematic Way of Research Paper WritingFDPs attendedNationalResearch Foundation of India (RFI) in association with Parul University, GujaratBengaluru08-12-202512-12-2025
Media and Communication Studies in Transition: Theory, Pedagogy and Research in the Age of Artificial IntelligenceFDPs attendedInternationalCollege of Journalism and Mass Communication, Dayananda Sagar University, BengaluruBengaluru10-11-202514-11-2025
NEP 2020 Orientation & Sensitization ProgramFDPs attendedNationalMalaviya Mission Teacher Training Centre (MMTTC), Shri Mata Vaishno Devi University (SMVDU), Katra, J&K under Malaviya Mission Teacher Training Programme (MMTTP) of UGCShri Mata Vaishno Devi University, Katra, Jammu & Kashmir27-10-202507-11-2025
Broadcast Journalism, Visual Storytelling, and Pedagogical PracticeFDPs attendedInternationalSchool of Communication & Media StudiesSt Joseph's University08-07-202512-08-2025
Quantitative and Mixed Methods Research for ManagementMOOCs completedOnlineSwayam Online Course Certification, KIIT (Deemed to be) University BhubaneswarIndia01-01-202531-05-2025
Qualitative research MethodologyWorkshopOnlineDepartment of Sociology, Surya Bhuyan School of Social Sciences, Krishna Kanta Handiqui State Open University, Guwahati, Assam, in collaboration with the Indian Sociological SocietyIndia04-11-202406-11-2024
Centre for Public Policy hosting the XIX International Conference on Public Policy & ManagementConferenceInternationalIndian Institute of Management, Bangalore (IIMB)Bengaluru27-08-202429-08-2024
Health CommunicationMOOCs completedOnlineSwayam Online Course Certification, Indian Institute of Management Bangalore (IIMB)India01-07-202431-12-2024
Start Research with Smart Artificial Intelligence (AI)WorkshopOnlineGlobal Institute of Statistical Solutions (GISS)India02-03-202404-03-2024
Communication for Social ChangeSeminarOnlinePG Dept. of Studies & Research in Journalism and Mass Communication in association with the PG Dept. of Studies & Research in Social Work and PG Dept. of EconomicsIndia07-02-202408-02-2024
Research MethodologyWorkshopOnlineGlobal Institute of Statistical Solutions (GISS)India06-01-202408-01-2024
Society and MediaMOOCs completedOnlineSwayam Online Course Certification, Consortium for Educational Communication (CEC)India01-01-202431-05-2024
Data Analysis using SPSS and AMOSFDPs attendedNationalVET First Grade College Bengaluru in Association with Primax FoundationBengaluru, India16-11-202319-11-2023
Capacity building workshop for Doctoral ScholarsWorkshopInternationalCHRIST (Deemed to be University), Bengaluru, Centre for East Asian Studies, Department of International Studies, Political Science & History In collaboration with the United BoardBengaluru, India03-10-202303-10-2023
Advanced Research Methodology and AIFDPs attendedOnlineSt. Claret College in collaboration with M.S.B. Arts and Commerce College and Bangalore University Teachers Council of Commerce and Management (BUTCCM)Bengaluru, India18-03-202323-03-2023

Research Ids

Google Scholar idResearchGate idOrcid idScopus Author IDVidwan
https://scholar.google.com/citations?user=OUs5SI4AAAAJ&hl=enhttps://www.researchgate.net/profile/Pooja-Kalbalia?ev=hdr_xprfhttps://orcid.org/0000-0002-3739-3165https://www.scopus.com/authid/detail.uri?authorId=59758126700https://vidwan.inflibnet.ac.in/profile/614195

Teaching Innovation

Name of InnovationName of PlatformDateInnovationTarget GroupWebsite Link
Brand Tagline Role-Play & Creative Interpretation ActivityClass Activity13-10-2025To enhance creative thinking and brand recall among students, a role-play activity was conducted where students were assigned popular brand taglines and asked to enact them without revealing the brand name. Their peers identified the brand based on performance cues such as gestures, expressions, and storytelling elements. This activity helped students understand brand identity, emotional triggers, and marketing communication strategies in a learner-centric, experiential manner. It also encouraged teamwork, improvisation, and audience engagement, making the branding lesson more interactive and memorable.Semester I – Marketing & Brand Management (APR 7524)
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