36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
Profile Photo

Dr Mrudhusha Mohanan

Assistant Professor

COMMUNICATION

20240102945

[email protected]

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
PhD (Pursuing)ManagementVellore Institute of TechnologyVellore, Tamil Nadu, PIN: 632014
Doctor of PhilosophyManagementVellore Institute of Technology, VelloreVellore, Tamil Nadu, India
MBAMarketing Management and Human Resource ManagementKannur UniversityDepartment of Management Studies, Palayad, Kannur University
BBMMarketing Management and Human Resource ManagementKannur UniversityChinmaya Arts and Science College for Women, Chala, Kannur, Kerala

Eligibility Details
CategorySubjectStatus
NETManagementCleared

PhD Details
Title of ThesisUniversity / InstitutionUniversity AddressDate of RegistrationDate of CompletionDetails of papers published (Enter the total number of papers published / under process as part of Phd)Current Status
Hedonic Motivation and Social Influence Impacting Young Instagram Users’ Travel Intention: A TechnVellore Institute of TechnologyVellore, Tamil Nadu, PIN Code: 63201423-12-2019Ongoing / Submitted

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Bibliometric analysis of publications on wellness tourismTuryzm/Tourism, University of Lodz, Poland2024https://doi.org/10.18778/0867-5856.32.2.041st2
A STUDY ON THE MEDIATING EFFECT OF FoMO ON SOCIAL MEDIA (INSTAGRAM ) INDUCED TRAVEL ADDICTION AND RISK TAKING TRAVEL BEHAVIORAL INTENTION IN YOUTHJournal of Content, Community & Communication2024DOI: 10.31620/JCCC.12.21/061st2
Worldwide research productivity on transformational learning: a scientometric studyGlobal Knowledge, Memory and Communication, Emerald Publishing2023https://doi.org/10.1108/GKMC-02-2023-0049Other3
A Scientometric Analysis of COVID-19 and Social Media MarketingA Scientometric Analysis of COVID-19 and Social Media MarketingInternational Journal of Social Ecology and Sustainable Development, IGI Global202310.4018/IJSESD.3202202nd3
Social media and the dowry system in KeralaMedia Asia, Taylor and Francis2021https://doi.org/10.1080/01296612.2021.19733251st2

Workshop/Conference/Training Programme

Events Organized
Type of EventLevelOrganized byDate FromTitle of EventDurationPlace
OthersOthersJMF10-12-2024MOU signed with Deccan Herald1 DayPG 301
ConferenceUniversity07-12-2024Journalism @Digital Crossroads1 day
WorkshopUniversityJMF28-09-2024The Art of Long- Form Feature Writing2 hours
WorkshopUniversityJMF25-09-2024Photojournalism4 HOURSPG 301
WorkshopUniversityJMF Association21-09-2024Ideation and Creativity: Delivering Customer Expectations2 hoursPG 301
WorkshopUniversityJMF21-09-2024DATA JOURNALISM7 HOURSPG 302
WorkshopUniversityJMF20-09-2024ARITIFICIAL INTELLIGENCE2 HOURSPG 301
UniversityJMF19-09-2024FINANCIAL LITERACY1.5 HOURSPG 301
WorkshopUniversityJMF18-09-2024ARITIFICIAL INTELLIGENCE2 HOURSDe Nobili Hall
WorkshopUniversityJMF14-09-2024Book & Film Review Writing2 HOURSPG 301
OthersUniversityJMF Association26-07-2024Launch of Josephite Media Forum - 202412:50 - 2:00 pmPG Quadrangle

Awards

Name of Award/AchievementLevelAwarded byPlaceDateDuration of Fellowship
Raman Research AwardOthersVellore Institute of TechnologyVellore, Tamil Nadu02-01-2023

Previous Experience

DesignationInstitution NameStart DateEnd Date
Assistant ProfessorSIBGA Institute of Advanced Studies, Kannur University04-06-201820-12-2019
Assistant ProfessorChinmaya Arts and Science College for Women, Kannur University12-06-201731-03-2018

Faculty Development Program

Title of EventType of EventLevelOrganized byPlaceDate FromDate To
2nd PRITAM SINGH MEMORIAL (PRISM) CONFERENCEConferenceInternationalIIM NagpurNagpur, India17-11-202219-11-2022
International Conference of Markets and Development (ICMD) 2021 (The 16th Biennial Conference of ISMD)ConferenceInternationalIIM TrichyTiruchirappalli, Tamil Nadu16-12-202118-12-2021
Key Technologies for BusinessMOOCs completedInternationalCourseraIBM Skills Network01-01-202107-01-2021
04th International Conference on Marketing, Technology & Society 2020ConferenceInternationalIIM KozhikodeKozhikode, Kerala17-04-202019-04-2020

Research Ids

Google Scholar idResearchGate idOrcid idScopus Author IDVidwan
Mrudhusha Mohananhttps://www.researchgate.net/profile/Mrudhusha-Mohanan-2https://orcid.org/0000-0003-2177-840457258665300
Digital Signature
Scan to verify this record.
Synced on: 30 Mar 2026, 05:52 PM
Admissions Call Now