36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Faculty Details

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Dr Rupa Peter

Assistant Professor - UG Coordinator

COMMUNICATION

20230704873

[email protected]

Professional QualificationJournal PublicationsBooks And Chapters PublishedPaper PresentationsWorkshop/Conference/Training ProgrammeCoachingAwardsPopular Media ArticlesPrevious ExperienceFaculty Development ProgramResource PersonsTeaching Innovation

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
PhDJournalism and Mass CommunicationMadurai Kamaraj UniversityPalkalai Nagar, Madurai
MPhilMass CommunicationMother Teresa Women's UniversityMother Teresa Women's University, Kodaikanal
MACommunicationBharathiar UniversityMaruthamalai Road Coimbatore-641 046
BAEnglish LiteratureBharathiar UniversityMaruthamalai Road Coimbatore-641 046
Eligibility Details
CategorySubjectStatus
NETMass Communication and JournalismCleared
OTHERSJournalism and Mass CommunicationCleared
M.Phil Details
College / University NameCollege / University AddressTitleRegistered DateCompletion DateMarks / Grade ObtainedPublished Paper Details
Mother Teresa Women's UniversityKodaikanal - 624102A study on the influence of celebrity endorsement in television advertisements on women01-09-200401-09-200571
PhD Details
Title of ThesisUniversity / InstitutionUniversity AddressDate of RegistrationDate of CompletionDetails of papers published (Enter the total number of papers published / under process as part of Phd)Current Status
A study on social media as a platform for political communication among youthMadurai Kamaraj UniversityPalkalai Nagar, Tamil Nadu 62502103-11-201631-03-2022Awarded

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Gen AI – Gen Z: understanding Gen Z’s emotional responses and brand experiences with Gen AI-driven, hyper-personalized advertisingFrontiers in Communication2025https://doi.org/10.3389/fcomm.2025.15545511st and corresponding6
Hierarchies of Masculinities: An Analysis of the Characters in the Indian Web Series, Paatal LokMediterranean Journal of Social & Behavioral Research20211st2
Memes as a Form of Political Discourse on Social MediaJournal of Media and Communication20191st1
A study of Twitter self-framing by politicians in IndiaGender Identity Changing News Paradigms20191st2
A Comparative Study of News Reportage in Prominent News Dailies with a Focus on ObjectivityMedia Matters20161st2
Diffusion of News through Social Media with special reference to the Kiss of Love Movement on FacebookArtha20151st1

Books And Chapters Published

Books Published
TitleTypeNo of Authors or EditorsYour authorial positionYearISBNPublisher DetailsPlaceAre you the publisher of this book
Feelings are like Bangalore SkiesAuthored11st2023978-93-5776-469-8The Write Order PublicationsBengaluruNo

Paper Presentations

Presentations
Title of PaperTitle of Seminar/ConferenceOrganized byLevelStart DatePlaceCountryDuration
Do Indian Cosmetic Brands Engage in Rainbow Washing on Social Media?Artificial Intelligence, Educational Communication and Media TransformationsEFLU, HyderabadInternational28-11-2024HyderabadIndia3 days
A qualitative approach to understanding the dimensions of political communication on social media pertaining to youthCrisis and conflict in the 21st century: Responding to the challenges of a changing worldReva UniversityInternational17-11-2022BengaluruIndia2
Study on queer representation in children's media: comparative analysis between broadcast media and OTT platformsMediatron 2022Jyoti Nivas CollegeInternational27-01-2022BengaluruIndia2
A study of Twitter self-framing by politicians in IndiaGender Identity and Changing News PardigmsKristu Jayanti CollegeNational19-02-2019BengaluruIndia2
study on social media usage among young adults in BangaloreGender narratives: An interdisciplinary perspectiveGarden City UniversityInternational07-09-2018BengaluruIndia1
A study on the portrayal of the career woman in Tamil filmsContemporary discourses media gender and cultureKristu Jayanti CollegeNational16-02-2018BengaluruIndia1
A Study on Social Media’s Reaction to Arnab Goswami’s ‘Beef Fest Debate’ on Republic TVMedia MeetChrist UniversityNational28-07-2017Bengaluru IndiaBengaluru India2
A Comparative Study of News Reportage in Prominent News Dailies with a Focus on ObjectivityMedia SparkGarden City CollegeNational22-09-2016BengaluruIndia1
• The Impact of YouTube Advertising with Special Reference to the ‘My Choice’ CampaignMedia MeetChrist University, BengaluruNational12-08-2015BengaluruIndia2
Diffusion of News through Social Media with special reference to the Kiss of Love Movement on FacebookMedia ManthanSt.Aloysius CollegeNational16-01-2015MangaluruIndia2
Religious self-expression of Indian Youth through Social Media with Special Reference to FacebookMediacon 2014St.Joseph's CollegeNational27-11-2014BengaluruIndia2

Workshop/Conference/Training Programme

Events Organized
Type of EventLevelOrganized byDate FromTitle of EventDurationPlace
OthersUniversityBrandstorm22-09-2025Capture and Caption9 daysSJU
OthersUniversityMA APR03-09-2025The Symbiotic Future of Consumer Insights2 hours
SeminarUniversityBrandstorm01-08-2025Unraveling the Art of Ad film-Making2 hoursSJU
OthersUniversityBrandstorm01-08-2025Branding and Bonding2 hours
SeminarUniversityBA Visual Communication07-03-2025Illustrating your way into a career in art2 hoursSJU
OthersNationalBrandstorm30-01-2025Media Fluent2 daysBengaluru
SeminarUniversitySchool of Communication and Media Studies14-12-2024A Deep Dive into Art in Advertising2 hours
OthersUniversitySchool of Communication and Media Studies22-10-2024BVC Alumni Film Showcase2 hoursSJU
SeminarUniversityBrandstorm15-10-2024Campus to Office: The Job Interview Scenario2 hoursSt Josephs University
SeminarUniversityBrandstorm27-09-2024Branding and Bonding2 hoursSJU
SeminarUniversityBrandstorm17-08-2024Internal Communications- An Insider’s Perspective2 hoursSJU
SeminarUniversityBrandstorm17-08-2024Internal Communications - An Insider's Perspective2 hoursSJU Bengaluru
OthersUniversityBrandstorm13-08-2024Ad Craft: Battle of the Wordsmiths9 daysSJU
UniversityRupa Peter19-07-2024Brandstorm Investiture1 hourBengaluru
UniversityBrandstorm11-03-2024HEY! Humanity, Empathy and You!11 daysSJU campus
SeminarUniversityBrandstorm - MA APR Association03-02-2024Creative Brief – A Strategic and Creative POV1Bengaluru
ConferenceInternationalBrandstorm24-01-2024Mediacon - APR Panel2Bengaluru
SeminarLocalBrandstorm05-09-2023Writing & Idea Generation1
SeminarLocalBrandstorm04-09-2023Media & Political Discourse Today1
SeminarLocalBrandstorm26-08-2023Good and Bad Press Releases1
SeminarLocalBrandstorm24-08-2023Association Inauguration and Lecture on the Advertising Ecosystem1
Participation (Seminar, Conference, Workshop)
Title of EventType of EventLevelOrganized byStart DatePlaceDuration
Teaching Learning and EvaluationWorkshopUniversitySt Joseph's University23-03-20241
Recreating the past through mediaWebinarNationalBishop Cotton Womens Christian College18-01-20221
New wave in South Asian cinemaWebinarInternationalChrist Nagar College and SAARC Cultural Centre18-07-20201
Film and IdeologyWebinarNationalVijaya College25-06-20201
Positive journalism during crisisWebinarInternationalAmerican College, Madurai20-05-20201
Journalism during Covid -19 crisisWebinarInternationalSt.Pious X Degree and PG College for Women19-05-20201
Relooking communication in the post-media scenario: Possibilities and challengesWebinarInternationalLoyola College, Chennai16-05-20201
Smart ResearchWorkshopNationalGovernment First Grade College Kanakapura07-05-20203

Coaching

Type of CoachingNo of Hours class engagedStart DateEnd Date
Others101-05-202320-09-2023

Awards

Name of Award/AchievementLevelAwarded byPlaceDateDuration of Fellowship
Best Paper AwardNationalJyoti Nivas CollegeBengaluru13-10-2023
Best Paper AwardInternationalJyoti Nivas College AutonomousBengaluru27-01-2022
Best Paper AwardNationalGarden City CollegeBengaluru22-09-2016

Popular Media Articles

Serial NumberName of ArticleYearName of the Magazine / MediaLink
0Ghosts of resolutions past...26-12-2024Deccan Heraldhttps://www.deccanherald.com/opinion/ghosts-of-resolutions-past-3332062
0The day the past zoomed in on me Read more at: https://www.deccanherald.com/opinion/right-in-the-mi25-05-2021Deccan Heraldhttps://www.deccanherald.com/opinion/right-in-the-middle/the-day-the-past-zoomed-in-on-me-989662.htm
0Ocean's Eleven16-11-2022Deccan Heraldhttps://www.deccanherald.com/opinion/right-in-the-middle/ocean-s-eleven-1162706.html
0A journey of Bonhomie, Right in the Middle06-06-2022Deccan Heraldhttps://www.deccanherald.com/opinion/right-in-the-middle/a-journey-of-bonhomie-1115931.html
0Of Thought Leadership and Indian Media01-11-2022Togetherhttps://www.togethermagazine.in/OfthoughtLeadershipandIndianMedia.php
0A Surrealist’s Paradise, a Realist’s Nightmare01-10-2023Togetherhttps://www.togethermagazine.in/pdf/oct23.pdf
0Ladakh – Land of Mountains, Monasteries and the Mystic01-09-2022TogetherHard Copy
0An Ode to the Maid01-08-2024Togetherhttps://www.togethermagazine.in/pdf/08august24.pdf
0The complicated art of moving on01-08-2023Togetherhttps://www.togethermagazine.in/pdf/aug23.pdf
0Political Inclusion Elevates All01-01-2023Togetherhttps://www.togethermagazine.in/PoliticalInclusionElevatesUsa-aDemocracy.php

Previous Experience

DesignationInstitution NameStart DateEnd Date
Assistant ProfessorJyoti Nivas College Autonomous06-06-201630-06-2023
LecturerHasanath College for Women01-01-201330-04-2013
Assistant ProfessorThe Oxford College of Arts14-12-201128-05-2016
Content WriterZitz Solutions19-10-200930-11-2010
Senior CopywriterSasi Advertising05-05-200022-03-2005

Faculty Development Program

Title of EventType of EventLevelOrganized byPlaceDate FromDate To
Broadcast Journalism Visual Story Telling and Pedagogical PracticesFDPs attendedOthersSt Joseph's UniversitySJU08-07-202512-08-2025
Artificial Intelligence and Media ResearchFDPs attendedInternationalChrist UniversityBengaluru10-02-202516-02-2025
Artificial Intelligence and MediaSeminarNationalSt. Joseph's College, TrichyOnline01-10-202401-10-2024
A Series of Communication Workshops for the Modern ClassroomFDPs attendedOthersSchool of Communication and Media Studies, St Joseph's UniversityBengaluru18-09-202428-03-2025
Rural Marketing Strategies: From Concept to ImplementationOnline Course/Lecture SeriesOnlineEDUCBAOnline01-08-202405-11-2024
Integrated Marketing Foundations and Campaign StrategyOnline Course/Lecture SeriesOnlineUdemyBengaluru12-03-202412-04-2024
Evolving Mediascape - Trends and ChallengesFDPs attendedOnlineReva UniversityBengaluru06-10-202312-10-2023
ADVANCED RESEARCH METHODOLOGYRefresher CoursesOnlineRamanujan College, University of Delhi (Accredited Grade 'A++' by NAAC) in collaboration with Girraj Government College (Autonomous), Nizamabad, Telangana under the aegis of MINISTRY OF EDUCATION PANDIT MADAN MOHAN MALAVIYA NATIONAL MISSION ON TEACHERS AND TEACHINGBengaluru23-01-202306-02-2023
Advanced Research MethodologyFDPs attendedOnlineReva UniversityBengaluru01-08-202207-08-2022
Promoting quality culture for quality enhancement: a quality assurance measureFDPs attendedInternationalJyoti Nivas CollegeBengaluru19-07-202224-07-2022
Recreating the past through mediaTalks attendedNationalBishop Cotton Women's Christian CollegeBengaluru18-01-202218-01-2022
Pedagogy and learning: mapping new approachesFDPs attendedNationalJyoti Nivas CollegeBengaluru03-01-202209-01-2022
Introduction to digital journalismMOOCs completedOnlineReutersBengaluru15-07-202130-07-2021
Online sound editing workshop for educatorsOnline Course/Lecture SeriesNationalAltercast LLPBengaluru30-03-202130-03-2021
Trajectory of academic development: The thrust of National Education PolicyOnline Course/Lecture SeriesStateJyoti Nivas CollegeBengaluru22-09-202023-09-2020
Media and communication researchOnline Course/Lecture SeriesInternationalIAMCRKolkata03-08-202007-08-2020
Cinema in transition: Platform. Content. Process.Online Course/Lecture SeriesNationalJyoti Nivas ColllegeBengaluru01-07-202001-07-2020
Journalism in the times of Covid-19Online Course/Lecture SeriesInternationalDepartment of Media Studies, CHRIST (Deemed to be University), in collaboration with Griffith University (Queensland), Universite de Versailles, Institut Catholique de Paris and Red de PolitologasBengaluru27-06-202027-06-2020
Reconfiguring The Mind: Post Covid consciousnessOnline Course/Lecture SeriesInternationalJyoti Nivas CollegeBengaluru23-06-202027-06-2020
International webinar on constructive journalismOnline Course/Lecture SeriesOnlineChrist Nagar CollegeTrivandrum16-06-202016-06-2020
e-content teaching and learningFDPs attendedStateJyoti Nivas CollegeBengaluru09-06-202013-06-2020
Introduction to philosophyMOOCs completedOnlineUniversity of Edinburgh, CourseraEdinburgh14-05-202014-07-2020
What is news?MOOCs completedOnlineMichigan State UniversityEast Lansing01-04-202012-05-2020
Fundamentals of graphic designMOOCs completedOnlineCalarts, CourseraSanta Clarita CA01-04-202011-05-2020

Resource Persons

Title of the ProgramRoleLevelOrganized byStart DatePlaceCountry
Media Meet 2025Session ChairInternationalChrist University28-08-2025BengaluruIndia
PhD RAC MeetingSubject ExpertUniversityDayananda Sagar University08-07-2025BangaloreIndia
Board of StudiesSubject ExpertCollege levelJyoti Nivas College09-06-2025BengaluruIndia
PhD RAC MeetingSubject ExpertUniversityDayananda Sagar University10-01-2025OnlineIndia
Board of Studies - Jyoti Nivas CollegeSubject ExpertCollege levelJyoti Nivas College, Bengaluru14-12-2023BengaluruIndia
Representation of Violence in Literature and MediaSession ChairInternationalReva University and Liverpool John Moores University30-05-2023BengaluruIndia
Mediacon 2020Session ChairInternationalSt.Joseph's College Autonomous14-02-2020BengaluruIndia
CopywritingInvited TalkUniversityChrist University10-07-2018BengaluruIndia

Teaching Innovation

Name of InnovationName of PlatformDateInnovationTarget GroupWebsite Link
Maintaining blogs for Writing Skills classClass Activity04-09-2025Every student of my first year ug Writing Skills class was required to maintain a blog of their articles, poetry and essays. Students were encouraged to continue updating their blog periodically which would serve as a portfolio when they look for internships and jobsFirst year undergraduate studentshttps://adventuresofsporkieporkie.wordpress.com/
Visiting a media organizaiton to learn about its management practicesIndustry Visit01-08-2025The students of first year MA Mass Communication and Journalism visited various media organizations in the month of July-August 2025 to get acquainted with the workings of these organizations. On the 23rd of July, 2025, a group of students visited Samyuktha Karnataka, a leading Kannada publication. The students were given the opportunity to interact with the chief editor of the paper and the editors of the publication and were given a glimpse of the work culture, gaining practical exposure into the workings of the print industry. The students also visited Dentsu Aegis Network, a global advertising leader with a 120-year history, now operating in over 145 countries. On July 17, 2025, students visited Radio Indigo 91.9 FM in Bengaluru to gain practical exposure to the working of a private radio station. The session helped them understand the organizational structure of private radio station and helped them gain insights into the operational challenges radio faces and the dynamic nature of the industry. On 7 August 2025, students visited Republic Kannada, a leading Kannada news channel in Bengaluru, and understood the functions of a television newsroom in-depth. On July 29, 2025, students visited LastBench, a boutique film studio in Indiranagar to observe how filmmaking takes shape in a professional setting. During the visit, students interacted with professionals to understand the workflow behind film production. The industry visits offered students valuable insights into the workings of the media industry.MA Journalism and Mass Communication students
Industry VisitsIndustry Visit19-03-2025
Online QuizClass Activity20-09-2024Using Kahoot AppII MA APR
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