36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Dr Tejaswini Bastray

Assistant Professor - NSS Assistant Program Officer

MANAGEMENT

20230710857

[email protected]

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
Ph.DManagementGITAM UniversityGITAM University, Rushikonda VishakhapatnamYes
MBAFinance & MarketingAndhra UniversityViskhapatnam
M.COMCommerceAndhra UniversityVisakhapatnam
B.ComCommerceAndhra UniversityAndhra University

Eligibility Details
CategorySubjectStatus
OTHERSManagementCleared

PhD Details
Title of ThesisUniversity / InstitutionUniversity AddressDate of RegistrationDate of CompletionDetails of papers published (Enter the total number of papers published / under process as part of Phd)Current Status
Asset liability Management Status and impact: A comparative study of selected public and private sector banksGITAM UniversityViskhapatnam25-03-201310-07-2017Awarded

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Shaping Consumer Decisions in the Digital Era: The Impact of Online Reviews and Ratings on Purchase Intention in BangaloreInternational Insurance Law Review2025https://lumarpub.com/iilr2nd5
The Dynamics of Sectoral Integration and Strategic Investment Diversification: Empirical Insights from NSE Sectoral IndicesInternational Insurance Law Review2025https://lumarpub.com/iilr/article/view/33.S4.252nd5
Human Resource Management in Startups: Challenges and Best Practices for Entrepreneurial GrowthRevista Latinoamericana de la Papa2025https://papaslatinas.org/index.php/rev-alap/article/view/982nd5
Smart Manufacturing: Integrating IoT and AI for Agile Production ManagementIEEE Xplore202510.1109/CE2CT64011.2025.109392002nd7
Optimizing Financial Outcomes: An Analysis of Individual Investment Decision FactorsIndian Journal of Information Sources and Services2025DOI: https://doi.org/10.51983/ijiss-2025.IJISS.15.1.132nd7
Optimizing Financial Outcomes: An Analysis of Individual Investment Decision Factors,Indian Journal of Information Sources and Services2025https://doi.org/10.51983/ijiss-2025.IJISS.15.1.132nd7
STRATEGIC MARKETING TRANSFORMATION THROUGH AI AND DIGITAL INNOVATIONAcademy of Marketing Studies Journal2025file:///C:/Users/user/Downloads/strategic-marketing-transformation-through-ai-and-digital-innovation.pdfCorresponding7
Analysis of review of literature on women entrepreneur in india.Journal of Informatics Education and Research2025file:///C:/Users/user/Downloads/05%20Vol.%204%20No.%203%20(2024).pdf1st4
An empirical study on the role of leadership development program and its impact on entrepreneurial activitiesRisk and Decision Analysis2025https://doi.org/10.3233/RDA-2315042nd7
Analyzing the role of big data and its effects on the retail industryWeb Intelligence 2202510.3233/WEB-230027Other8
Digital currency: an empirical study analyzing its effectiveness in the banking sectorInt J Syst Assur Eng Manag2025https://doi.org/10.1007/s13198-024-02509-2Corresponding7
Ai and machine learning in risk management for financial institutionsTAYLOR & FRANCIS2025TAYLOR & FRANCIS1st5
ORGANISATIONAL ADAPTABILITY: A STUDY OF THE MEDIATINGROLEOFLEADERSHIPINTHEINFLUENCE OF STRATEGIES, COMPLEXITY, AND TECHNOLOGYInternational Journal of Innovation Management2025DOI: 10.1142/S1363919623500366Other8
IMPACT OF INDUSTRY ON ENVIRONMENTAL ACCOUNTING AND DISCLOSURE PRACTICES REALLY MATTER?K O R E A R E V I E W O F I N T E R N A T I O N A L S T U D I E S2025file:///C:/Users/user/Downloads/korean%20full%20issue.pdfOther7
THE ROLE OF FINANCIAL TECHNOLOGY IN SHAPING CUSTOMER SATISFACTION IN PRIVATE BANKS IN BANGALOREKOREA REVIEW OF INTERNATIONAL STUDIES2024file:///C:/Users/user/Downloads/KRI1761594%20(1).pdf1st3

Books And Chapters Published

Books Published
TitleTypeNo of Authors or EditorsYour authorial positionYearISBNPublisher DetailsPlaceAre you the publisher of this book
SOCIAL MEDIA MARKETINGAuthored-6Corresponding2025ISO 9001:2015Himalaya Publishing HouseBengaluruYes
Financial ManagementAuthored-32nd and corresponding2023978-93-5757-244-6.Scientific International Publishing HouseChennaiNo

Paper Presentations

Presentations
Title of PaperTitle of Seminar/ConferenceOrganized byLevelStart DatePlaceCountryDuration
Transforming 5G Era Impact on E-Commerce and Digital Marketing Strategies with Opportunities and Challengesh International Conference on Innovations in Data Analytics (ICIDA 2025)ICIDA 2025International05-12-2025Kolkataindia2 days

Previous Experience

DesignationInstitution NameStart DateEnd Date
Assistant professorJain University13-07-202208-07-2023
Assistant professorDayananda Sagar University01-07-201930-06-2022
Assistant professorJ.B Institute of engineering and technology (Autonomous)12-11-201816-04-2019
Assistant ProfessorIn Gayatri Vidya Parishad College For Degree And P.G Courses01-08-201631-10-2018
Assistant ProfessorChaitanya Engineering College28-07-201030-03-2013

Faculty Development Program

Title of EventType of EventLevelOrganized byPlaceDate FromDate To
Advanced Research Methodology - Techniques, Tools, and TrendsFDPs attendedNationalJAIN UniversityBenagluru16-06-202520-06-2025
Digital Learning PlaybookTraining ProgramNationalIIMBBengaluru13-04-202415-06-2024
iNTERNATIONAL ADVANCED FDP ON MECHANICS OF MANUSCRIPT,THESIS DRAFTING,AND APPLICATION OF RESEARCH SOFTWAREFDPs attendedInternationalEUDOXIA RESEARCH UNIVERSITY,ERU-USAEUDOXIA RESEARCH UNIVERSITY,12-08-202319-08-2023

Research Ids

Google Scholar idResearchGate idOrcid idScopus Author IDVidwan
00009-0006-8792-2797Scopus ID: 58963687700

Patent

TitlePatent TypePatent Application NumberStatusYear
MEDIATING EFFECT OF INNOVATION ON THE RELATIONSHIPS BETWEEN STRATEGIC AGILITY AND COMPETITIVE ADVANTIndian202441004433Granted2024
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