36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
Profile Photo

Mr Haneefa K V

Assistant Professor

Management

202606151272

[email protected]

About Me

Assistant Professor in the Department of Management at St. Joseph's University, Bengaluru. My PhD in Commerce with research focusing on consumer behavior and quick commerce. My teaching interests include Marketing, Business Analytics, Human Resource Management, and Research methods. My research examines consumer decision making, digital commerce, and service experience. I have published research papers and book chapters with national and international publishers which are indexed in Scopus and Web of science and actively participate in academic research and conferences. I strive to create an engaging learning environment that combines conceptual knowledge with practical applications and data-driven problem solving.

Read More

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
Master of CommerceInternational FinanceUniversity of CalicutUniversity of Calicut, Tirur - Calicut Rd, Thenhipalam, Kerala 673635No
Bachelor of CommerceFinanceUniversity of CalicutUniversity of Calicut, Tirur - Calicut Rd, Thenhipalam, Kerala 673635No

Eligibility Details
CategorySubjectStatus
JRFCOMMERCECleared
NETCOMMERCECleared

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Does AI matter in marketing? Unveiling the role of AI-driven marketing in quick groceryInternational Review of Retail, Distribution and Consumer Research2026https://doi.org/10.1080/09593969.2025.25264821st and corresponding2
Digital Signature
Scan to verify this record.
Synced on: 20 Oct 2026, 10:17 PM
Admissions Message Now